The amount you should raise really depends on your growth plans. Many companies tend to underestimate the amount of capital needed to achieve their goals and undercapitalisation can cause many early stage companies to fail. We therefore suggest that as you develop your business plan, and identify your overall funding requirements, you add 10% to provide additional headroom. This also ensures that your investment can move to close out even if some investors fall away at the last minute. Investments can close at any point above 90% of the fund raising target. The share price however, remains fixed, which means that if your fundraising target is £100k and you were offering 10% equity in exchange for investment but you only reach £92k then as your campaign is over the 90% target, we can move to close out and you would issue shares for 9.2% of the equity.