Yes, it is possible for your pitch to raise more than the specified target amount. This is called ‘overfunding’, which enables a higher target amount to be set and the entrepreneur then needs to capitalise on the demand. The equity on offer will remain at the same rate. Let’s assume you are looking to raise £100k, giving away 10% equity stake, and you can execute your business growth plan with this amount of funding.
However, if your business has received a lot of interest and ends up being overfunded by £100k, giving you £200k of funding. The proportion of equity remains the same, meaning you would be giving away 20% equity stake, keeping the post money valuation the same also.