Raising equity finance is just part of the journey.
Ensuring you are investment ready is the start. Raising the right amount of funding, at the right time and at the right price is the next objective. We see too many businesses that try to raise equity finance in a way that hinders driving the business forward. If you are a start up then you will be focused on developing your products and services, building your team, marketing your business, gaining traction and driving early revenues where possible.